Did Bank of America's Aggressive PR Posture Hurt or Help?

Bank of America’s public posture in the months leading up to an $8.5 billion settlement brings up some interesting legal communications questions: Is it better to definitively assert that you will fight claims, then settle? Or do such statements just raise expectations?

By |2011-09-25T23:37:16+00:00September 25th, 2011|Uncategorized|Comments Off on Did Bank of America's Aggressive PR Posture Hurt or Help?